Posted inSEO 2026
The SEO Impact of AI Chatbots: How ChatGPT and Perplexity Are Changing Search Behavior
AI chatbots are diverting search traffic that used to go to Google. This article analyzes the real impact of ChatGPT, Perplexity, and Gemini on organic search traffic, which content types are most affected, and how SEOs should adapt their strategies for the AI search era.